Jennifer Lopez has taken a trip down memory lane for her latest project. The 54-year-old singer has recreated her iconic Jenny From The Block music video from over two decades ago, where she confidently flaunted her toned physique. In her 50s, JLo still looks incredible as she once again shows off her sculpted abs in a denim ensemble paired with a brown bra top while standing on cars in traffic, reminiscent of the old days.
This project comes as she promotes her latest album, This Is Me… Now, a sequel to This Is Me… Then which was released during her relationship with Ben Affleck – though the two eventually went their separate ways and have since reunited and tied the knot.
In addition to her music, JLo has also partnered up with Dolby for this new clip.
Jennifer Lopez traveled back in time for her most recent venture.
The talented 54-year-old singer has recently reimagined her iconic Jenny From The Block music video from two decades ago, showcasing her well-toned body once again. Back in 2002, Jenny from the Block represented Lopez’s desire to stay true to her Bronx roots despite her massive fame and fortune.
Partnering with Dolby, Lopez is all set to mark the release of her upcoming album in Dolby Atmos, highlighting her latest single ‘Can’t Get Enough’ in a fresh commercial. Over the weekend, she launched the newest phase of the ‘Love More in Dolby’ global campaign.
The commercial, starring Lopez, serves as a tribute to her new single ‘Can’t Get Enough’ from her album This is Me…Now, which hits the global music scene on Friday, February 16. This project marks her return to the studio after a decade-long break.
For fans looking to dive deeper into Lopez’s compelling journey, ‘Can’t Get Enough’ is now available in Dolby Atmos for an even more immersive experience on platforms like Apple Music. The album This is Me…Now will offer a similar Dolby Atmos experience for listeners.
Jennifer expressed her excitement about the album’s release, noting the meticulous attention to detail involved in crafting an emotional journey for her fans. After listening to the album in Dolby Atmos for the first time, she was impressed by how the technology truly brings out the unique tones in each track, allowing artists to fully appreciate their creations.
The celebrity is still rocking her 50s with style, showing off her sculpted stomach and ripped abs in a denim ensemble paired with a brown bra top while standing on cars in traffic, giving fans a nostalgic reminder of the classic JLo look.
She has been hyping up her latest album, titled This Is Me… Now, as a continuation of her previous record This Is Me… Then.
After breaking off her engagement to Ben Affleck, the two of them have since tied the knot. In her latest video, she was showcasing a collaboration with Dolby.
Dolby and Lopez joined forces to commemorate her forthcoming album in Dolby Atmos, showcasing her latest track, Can’t Get Enough, in their new ad. Over the weekend, she launched the newest phase of the ‘Love More in Dolby’ worldwide brand initiative.
She mentioned, “This is Me…Now is a deeply emotional and honest album and film experience.”
“When you listen to it in Dolby Atmos, you’ll truly feel the heart and soul poured into this fresh record.”
Excited about the partnership, Todd Pendleton, Dolby Laboratories’ Senior Vice President and Chief Marketing Officer, praised Jennifer Lopez’s storytelling skills. He expressed, “We’re delighted that Dolby Atmos will allow fans to connect with This is Me…Now on a deeper level. Dolby Atmos captures the raw emotions of Jennifer’s story just as she intended. Fans will feel like they’re right there in the studio with her as they experience her music in a new way.”
Directed by Colin Tilley, a GRAMMY®-nominated music video director and filmmaker, the project demonstrates how Dolby Atmos can turn a dull moment like being stuck in traffic into a captivating experience. Whether fans are falling in love with Jennifer Lopez’s latest song or reminiscing with a beloved album, Dolby Atmos envelops audiences in a world of rich, immersive sound.
This image of Jenny was captured from one of her previous videos, where she was seen wearing a sleeveless tank top.
She proudly raised her shirt to reveal her sculpted abs, a move that was not common back then but has now become a regular occurrence.
Lopez shared, “The first time I listened to the album in Dolby Atmos, I was absolutely amazed. This technology really allows each unique tone to stand out, giving the artist a chance to fully appreciate their creation.”
The release of Dolby’s ‘Love More in Dolby’ campaign commercial comes after the successful launch of the campaign back in November 2023, featuring a captivating concert vignette with Ed Sheeran. Dolby Atmos introduces a revolutionary approach to creating and enjoying music, allowing artists to fully express themselves and establish a stronger bond with their audience.
Listening to music in Dolby Atmos offers a unique and immersive experience, bringing out intricate details with remarkable clarity and depth. From the dynamic movement of different instruments around you to hearing the subtle nuances like a singer’s breath between lyrics, or simply being surrounded by a symphony of melodies, the experience of music in Dolby Atmos is unparalleled.